From October 18th, initiatives across Europe to promote paper bags, a sustainable alternative to plastic bags. Italy participates with a video produced by the Shopping Bags Group. “Recycling gives a new life”. This is the message launched through the video "Paper bags are forever", produced by the Italian Shopping Bags Group, a specialization group of Assografici, the Italian National Association of Paper and Board Converters. This is the Italian initiative that accompanies the second round of the "European Paper Bag Day", in order to celebrate paper carrier bags as sustainable and functional packaging that are reliable shopping companions and contribute to fighting climate change.